Google Translate Disclaimer

A number of pages on the Government of Saskatchewan's website have been professionally translated in French. These translations are identified by a yellow box in the right or left rail that resembles the link below. The home page for French-language content on this site can be found at:

Renseignements en Français

Where an official translation is not available, Google™ Translate can be used. Google™ Translate is a free online language translation service that can translate text and web pages into different languages. Translations are made available to increase access to Government of Saskatchewan content for populations whose first language is not English.

Software-based translations do not approach the fluency of a native speaker or possess the skill of a professional translator. The translation should not be considered exact, and may include incorrect or offensive language. The Government of Saskatchewan does not warrant the accuracy, reliability or timeliness of any information translated by this system. Some files or items cannot be translated, including graphs, photos and other file formats such as portable document formats (PDFs).

Any person or entities that rely on information obtained from the system does so at his or her own risk. Government of Saskatchewan is not responsible for any damage or issues that may possibly result from using translated website content. If you have any questions about Google™ Translate, please visit: Google™ Translate FAQs.

SGI Launching New Impaired Driving Prevention Campaign

Released on May 13, 2016

SGI is launching a new, emotionally-charged multi-media advertising campaign to raise awareness about impaired driving.

The campaign shows the void, literally, that is left behind when a friend or loved one is killed by an impaired driver.  The absence of that person leaves a hole in the lives of those left behind, demonstrating the campaign slogan that “impaired driving impacts lives, families, everything.”

“Too many people are being killed in our province because someone chose to drive while impaired,” Minister responsible for SGI Don McMorris said.  “SGI’s new ad calls on all drivers to remember that at any time, any one of us could lose someone we care about due to impaired driving.  We owe it to ourselves, our loved ones and all other road users to never drive if we’re impaired by alcohol or drugs.”


The province-wide campaign includes television, radio, theatre and online advertisements.  It runs from May 15 to June 13.  View the ad on SGI’s YouTube page at www.youtube.com/sgicommunications.

In 2014 (the most recent year for which final statistics are available), there were more than 1,100 collisions related to alcohol or drug use in Saskatchewan, resulting in 61 deaths and 541 injuries.  It is important to remember that, like alcohol, drug use, including illegal drugs and some prescription and over-the-counter medication, can also impair driving ability.

“We need to reach people with the message to drive sober at all times,” Saskatchewan Association of Chiefs of Police President Chief Marlo Pritchard said.  “Changing peoples’ behaviour is a big job, but through a combination of education and enforcement – and the choices we all make before getting behind the wheel – it is possible.  SGI’s new ad shows why impaired driving prevention is so important.”

Tougher penalties for impaired driving took effect on June 27, 2014 in Saskatchewan.  Traffic law changes include longer driver’s licence suspensions, immediate roadside vehicle seizures and mandatory ignition interlock for convicted impaired drivers.

Visit SGI’s website at www.sgi.sk.ca for more information on impaired driving and its consequences.  Follow SGI on Facebook and Twitter for safety tips to #TakeCareOutThere.

-30-

For more information, contact:

Kelley Brinkworth
SGI
Regina
Phone: 306-751-1837
Email: kbrinkworth@sgi.sk.ca
Cell: 306-535-6207

We need your feedback to improve saskatchewan.ca. Help us improve