SECOND YEAR OF “REAL GROWTH, REAL OPPORTUNITY” NATIONAL MARKETING CAMPAIGN SUPPORTS RECRUITMENT EFFORTS

Released on February 15, 2012

Enterprise Saskatchewan launched year two of the Real Growth, Real Opportunity national marketing campaign to encourage people to establish a career or to do business in the province.

First introduced in November 2010, the campaign uses real people telling why they have moved to Saskatchewan to work or why they have chosen to invest in the province. The campaign includes TV ads, online banners and videos, and recruitment events. Year two places more focus on recruitment to address what businesses have identified as their most pressing need.

"Saskatchewan is growing with new employment and investment opportunities, and we want to communicate that message throughout the country and around the world," Enterprise Minister Jeremy Harrison said. "Our economy is experiencing unprecedented growth, tens of thousands of new people have chosen Saskatchewan as home and many major companies see their future in our province. We hope to draw upon that positive momentum and generate even more interest in Saskatchewan."

For the past year, Enterprise Saskatchewan has been working with the Saskatchewan Mining Association, the University of Regina and the University of Saskatchewan to host mining recruitment events across Canada targeting university alumni.

On March 6, the partners are holding a recruitment event at one of the world's largest mining shows in Toronto. The Prospectors and Developers Association of Canada trade show regularly attracts 20,000 mining professionals from around the world. Several Saskatchewan mining companies including BHP Billiton, Cameco, Potash Corp and Mosaic will participate in the event and directly recruit.

"It is estimated that we will need 75,000 workers in this province in the next several years and about 15,000 in the mining industry alone," Harrison said. "By working with industry and our partners, we are helping to bridge these significant labour gaps and keep Saskatchewan moving forward."

To further assist in getting the word out about Saskatchewan, a news feed has been added to the campaign website at www.thinksask.ca. The news feed will provide up-to-date business, research and economic news to national and international audiences. To subscribe to the news feed go to www.news.thinksask.ca.

The budget for the 2011-12 campaign is $700,000, with about $400,000 directed at the television and online advertising buy and the remainder on internet development and events.

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For more information, contact:

Shanna Schulhauser
Enterprise Saskatchewan
Regina
Phone: 306-787-5582
Email: shanna.schulhauser@enterprisesask.ca