Released on December 1, 2010
The signs that promote Saskatchewan's excellent tourism attractions alongside provincial highways will now be replaced free of charge by the provincial government.
"Tourism operators and organizations have told us that paying to replace worn out or damaged signs with new ones is a barrier that prevents timely sign replacement," Highways and Infrastructure Minister Jim Reiter said. "We want to support our tourism sector by providing this sign replacement for free."
"The new policy will ensure that all of Saskatchewan's tourism and motorist services signs are in excellent condition to portray the best possible image of our province," Tourism, Parks, Culture and Sport Minister Bill Hutchinson said. "We want to thank all of the stakeholders who have provided input on this much needed policy change, which will allow businesses and local communities to plan for the future."
"Tourism and first impressions go hand-in-hand," Tourism Saskatchewan President and CEO Lynda Haverstock said. "High-quality highway signage impresses upon visitors and residents alike that our tourism businesses, attractions and communities are indeed thriving and open for business. Tourism Saskatchewan is pleased to have worked collaboratively with the Ministry of Highways and Infrastructure and the Ministry of Tourism, Parks, Culture and Sport on this issue, which is so important to the tourism sector."
Replacement signage costs average approximately $500 per installation for sign materials and installation, but can be as much as $3,000 each depending on the sign size and type that is requested. The province anticipates paying approximately $25,000 to $30,000 annually for replacement signs once the initial latent demand is met.
The new sign pricing policy will impact all qualifying tourism and motorist services signs currently in place throughout the province. Examples of what qualifies includes attraction signs identifying specific tourist destinations as motorists approach a community, along with signs indicating services, such as fuel stations and lodging, which are attached to signs indicating the distance to a community.
Under the new policy, eligible businesses and communities would still pay the same initial installation cost for qualifying signs, but those signs will now be replaced by the Ministry of Highways and Infrastructure free of charge if they become worn or damaged for as long as that enterprise remains a viable entity.
The new sign pricing policy will take effect immediately. All requests for replacement of worn or damaged signs should be directed to:
Charlie Matt
Sign Co-ordinator
Highways and Infrastructure
Phone: 306-933-8319
Fax: 306-933-8313
E-mail: charles.matt@gov.sk.ca
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For more information, contact:
Kirsten Leatherdale
Highways and Infrastructure
Regina
Phone: 306-787-8484
Email: kirsten.leatherdale@gov.sk.ca
Cell: 306-536-9692