Postal Service Disruption | Interruption des services postaux

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Government of Saskatchewan ministries, Crown corporations and organizations are working to minimize the impacts of the postal service disruption.

Les ministères, les sociétés d’État et les organismes du gouvernement de la Saskatchewan travaillent à réduire au minimum les répercussions de l’interruption des services postaux.

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BINGE DRINKING CAN HAVE UNINTENDED CONSEQUENCES

Released on November 20, 2006

A new campaign, aimed at young adults, intends to raise awareness of the risks and consequences associated with excessive drinking as well as to promote the responsible use of alcohol, the most abused substance in Canada and in Saskatchewan.

The research-based campaign supports the education and awareness goals outlined in Premier's Project Hope and is the first in a number of initiatives with a longer-term goal to modify alcohol-drinking habits in the province.

"Alcohol use has become embedded in today's social scene," Healthy Living Services Minister Graham Addley said. "We want to begin to change attitudes about the use and abuse of alcohol in our province."

The campaign targets young adults, because research indicates that people in this age group are more likely to put themselves and others at risk through excessive drinking.

Young people often think that as long as they are not drinking and driving, they have eliminated any risks to themselves or others. Violence, alcohol poisoning, poor school or work performance, unplanned and unwanted sexual experiences, and sexually transmitted diseases are some of the other risks that can result from someone drinking too much. According to the Canadian Centre for Substance Abuse, alcohol costs Saskatchewan more than $500 million annually in lost productivity, absenteeism and disability.

"Our government is building a better life for families and a bright future for our youth," Addley said. "By educating the young people of Saskatchewan about the effects of binge drinking, and encouraging them to exercise moderation and make choices, we are working to ensure they grow up safe and healthy."

The campaign will consist of television ads, restaurant and bar washroom posters, campus advertising and ads in entertainment newspapers. The ads are being launched during National Addictions Awareness Week, November 19-25.

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For More Information, Contact:

Joan Petrie
Health
Regina
Phone: 306-787-4083
Email: jpetrie@health.gov.sk.ca

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