Postal Service Disruption | Interruption des services postaux

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Government of Saskatchewan ministries, Crown corporations and organizations are working to minimize the impacts of the postal service disruption.

Les ministères, les sociétés d’État et les organismes du gouvernement de la Saskatchewan travaillent à réduire au minimum les répercussions de l’interruption des services postaux.

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DEPARTMENT PARTNERS WITH CAMPBELL COLLEGIATE ON ADVERTISING CONTEST

Released on May 14, 2003

Want to save lives and a $140 fine? It's really simple says a new Department of Highways and Transportation ad campaign developed with Regina high school students.

The Department of Highways and Transportation, in conjunction with its partner school, Campbell Collegiate, recently sponsored a contest with students that provided them with an opportunity to develop advertising to influence drivers to slow down and drive responsibly in the Orange Zone.

"We must continue to remind drivers to slow down in the Orange Zone around highway construction sites," Highways and Transportation Minister Mark Wartman said. "The purpose of this contest was to have advertising developed by and for younger, newer drivers that encourages people to slow down in the Orange Zone."

The winning student's submission, Mark Laprairie, featured an animated television commercial as well as a unique 'fine calculator' that calculates the fine a person would pay based on the speed they were driving in an Orange Zone. Mark won a Dell Dimension 4500 computer system, monitor and a Hewlett-Packard printer. Students were required to submit a 30-second television commercial or storyboard, a 30-second radio commercial and a print advertisement.

"I believe in being proactive with safety and awareness. By informing new and soon-to-be drivers about the Orange Zone, we are working toward a safer highway system," Wartman said. "This contest also provided an invaluable opportunity for students to gain real-world experience that will help to enhance their careers after their schooling is complete."

Students had an opportunity to work with the department's advertising agency and assist in developing the advertising materials. These will then be used in the summer 2003 Orange Zone advertising campaign, scheduled to begin at the end of May, 2003. For more information about the Orange Zone or the Highway Hotline, visit the Web site at www.highways.gov.sk.ca.

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For More Information, Contact:

Brian W. Cook
Highways and Transportation
Regina
Phone: (306)787-2701
Email: bcook@highways.gov.sk.ca

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