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ONE SAFE TRIP DESERVES ANOTHER CHILD RESTRAINT CAMPAIGN ANNOUNCED
Released on May 1, 1998
Deputy Premier and Crown Investments Corporation Minister Dwain
Lingenfelter today announced a new traffic safety awareness campaign
aimed at increasing the proper use of child restraints.
"Clicking a seat belt on is simple and more than 90 per cent of adults
in Saskatchewan buckle up," Lingenfelter said. "However, restraining
a child properly can be more complicated, which is why many children
may be put at risk while travelling. This multi-faceted campaign
works to educate parents on safely restraining their children in their
vehicles.
"The campaign is called One Safe Trip Deserves Another. Throughout
May and until June 30, parents can fill out an entry form that tests
their knowledge about the correct use of child restraints."
Grand prize is a trip for four to Universal Studios Hollywood and Sea
World, courtesy of SGI's partner, CAA Saskatchewan Travel Agency.
An SGI survey showed that 75 per cent of children under age one were
not properly restrained in a moving vehicle. One-third of all
children under age five - infants and toddlers - were not properly
restrained. The survey dealt with children in infant carriers, child
seats, booster seats and seat belts.
The most common problem for children under age one is failing to
place the infant seat facing the rear. Among children ages one
to four, the main problem is failing to use the tether strap
harness with the child seat.
"CAA Saskatchewan promotes safety on our roads an highways for
all people who use them - and that includes children," said
Maureen Murray with CAA Saskatchewan. "With this campaign, we
want to educate parents about the correct way to transport their
children. Often, parents have the best intentions, but not
enough information. That's where the contest quiz and our
drive-in clinics come in."
Drive-in inspection clinics will be held province-wide throughout
May and June to promote proper use of child restraints. People
are urged to attend the clinics with their children and have the
experts explain proper use of child restraints to them.
Information on the proper use of child restraints and contest
entry forms are available at the clinics, as well as from all SGI
claims centres, licence issuers and CAA Saskatchewan offices.
-30-
For more information, contact:
Barbara Cross
Manager Communications
SGI
Regina
Phone: (306) 751-1360
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