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DESIGNATED DRIVER PROGRAM STARTS IN SASKATCHEWAN

Released on May 11, 1995

Joanne Crofford, minister responsible for the Saskatchewan Liquor and
Gaming Authority, and Ken MacNair, president of the Hotels Association
of Saskatchewan, today launched the province's first designated driver
program.

"The legislature's All-Party Select Committee on Driving Safety has
reported that Saskatchewan has one of the worst records of drinking and
driving in the country," Crofford said. "This is partly due to our
need to improve options for people to get home safely after consuming
alcohol, particularly in rural areas without buses or taxis. With this
program, I believe we have found a workable solution."

The first stage of the program begins immediately, with liquor
establishments being invited to join the program. The program is
voluntary and is open to all permitted liquor establishments in the
province. All establishments will be contacted within the next few
weeks and encouraged to participate. The second stage of the program
begins July 1, when Saskatchewan's designated driver program is
expected to be widely available to patrons.

Designated drivers will be provided with a free wristband by
participating hospitality establishments, making them easily
identifiable for servers. In addition, the designated driver will
receive drink tokens which can be exchanged for complimentary
non-alcoholic beverages.

"Servers of alcohol in the province have an obligation to see that
their customers get home safely following a visit to their
establishments," MacNair said. "The designated driver program is an
excellent vehicle to achieve this goal."

Crofford said the designated driver program is a partnership effort,
with the Hotels Association of Saskatchewan as the lead organization.
The association is joined by the Liquor and Gaming Authority,
Saskatchewan Government Insurance, and Saskatchewan Health, in
sponsoring the program. Private sector sponsorship is also being
sought.

"In the next three years, the partners in this program will contribute
more than $200,000 to ensure appropriate marketing, promotion, and
availability to everyone in the hospitality industry," Crofford said.
"We see this program as a critical step in providing permitted liquor
establishments with an opportunity to create a socially responsible
environment in which people can consume beverage alcohol and still have
a reliable way to get home with a driver who has not been drinking.

"As the public hearings and recommendations of the select committee
pointed out, drinking and driving takes a terrible toll on Saskatchewan
people. This program is a step toward reducing that toll and the
number of fatalities and crashes caused by drinking and driving."

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For more information, contact:

Lisa Thomson Bill Nelson
Liquor and Gaming Authority Hotels Association of Saskatchewan
Regina Regina
Phone: 787-1721 Phone: 522-1664

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