The Importance of Public Engagement
Likely you’ve heard these comments from your municipal ratepayers:
- You didn’t tell people you were doing that.
- I’m not on Facebook.
- Shouldn’t ratepayers tell council how to spend our tax dollars?
- Council members all have well-maintained roads past their homes.
Considering public engagement opportunities could help get your community in the know and build support for council’s work.
Public engagement is about building trust. You build trust by communicating with your ratepayers in multiple ways to help them understand issues and their impacts. Once you begin communicating more regularly in the ways described below, your residents will become more engaged and invested.
Develop and Maintain Website
A municipal website is essential and expected in today’s digital world. People search first online for information about your municipality. Having both a website and social media site ensures your municipality has a solid online presence.
A website is a low-cost option to create a one-stop shop about your municipality. At a minimum, your website should include the following information, which needs to be updated regularly:
- Office contact information, office hours and a listing of current council members.
- Public notices and announcements.
- Bylaws and council meeting minutes.
- Information or policies about municipal services.
- Audited financial statements.
- Municipal election information.
- Downloadable forms the public may require for various reasons.
- Major project information and updates.
- Tax and assessment information.
There are many local businesses and online website builders to help you develop and maintain your municipality’s website with as little or as much support as required.
Create a Social Media Account
A municipality’s social media channel is to complement, not replace, the need for a municipal website.
You can use your social media account for resident feedback and for posting notices or announcements such as road closures, upcoming meetings and event promotions/cancellations.
Please use social media with caution. Unlike a website, social media accounts are not under a municipality’s complete control. Your channel is owned by the chosen social media platform. How your content is presented, shared and archived is subject to that platform’s terms and conditions.
Distribute Newsletters
Regular newsletters can keep residents informed of the latest municipal happenings. They can be circulated in several ways: by mail, email, inserting it into utility billings or tax notices, displaying copies at local businesses or uploaded to your website.
Appoint a Youth Member
Your municipality may wish to appoint a youth member to sit with council and participate in its deliberations within conditions established by the council. It’s a wonderful way to educate youth and instill an interest in municipal governance.
As the youth member is not an “official” member of council, their presence cannot be used to determine quorum or act as a deciding vote of council.
Encourage Attendance at Council Meetings
Promote that council and council committee meetings are open to the public (both residents and non-residents) in the ways described above and in your municipal office.
When promoting these meetings, remind the public that if they wish to speak, they need to arrange it beforehand following your municipality’s delegation process.
If, during a meeting, your council or council committee must discuss something in a closed session for confidentiality, explain why legislation allows you to do this. Frequent use of closed sessions can create an atmosphere of secrecy and negatively impacts public engagement.
Consult the Public
Public consultation is legislatively required for certain matters. However, you can also reach out for other matters to informally gather insight into the public’s values and ideas.
This type of engagement can occur by:
- Hosting open houses or ratepayers’ meetings;
- Asking for feedback in social media posts;
- Having a public forum as a standing item on council meeting agendas; and/or
- Conducting surveys.
Educate the Public
Explaining your municipality’s roles and responsibilities to your citizens pays off in the long term by reducing misunderstandings. Some ways to encourage this type of engagement include:
- Posting on your municipal office’s bulletin board, website or social media channel items such as fact sheets, brochures and information documents that your municipality created or are available from the Municipal Administration section on the Government of Saskatchewan’s website.
- Inserting a “Fun Facts” section in your municipal newsletter citing interesting elements about your community or about municipal legislation.
- Working with local schools to support any curriculum activities related to municipal government.
- Inviting the public to educational open houses, either at the main office, town hall or at other municipal facilities, such as a water treatment plant, a fire hall or a public works shop. That way, residents can get a first-hand look at the inner workings of various departments in your municipality.
The methods described above allow municipalities to show they are open and transparent to their residents. When you involve the public on a regular basis, they will learn about their local municipality, how municipal government works and how they are able to hold their council accountable. In return, improved public engagement benefits your municipality by gaining support for council decisions, receiving fewer complaints and generating interest for future council members or volunteers for committees and boards.