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PILOT PROJECT SUPPORTS MOTHERS AGAINST DRINKING AND DRIVING

Released on July 10, 2012

The Saskatchewan Liquor and Gaming Authority (SLGA) is launching a pilot project in support of Mothers Against Drinking and Driving (MADD).

The pilot project will see MADD Canada place automated teller machines at the South Albert and North Albert liquor stores in Regina. All fees collected from the ATMs will be used by MADD to support local chapter activities.

"Drinking and driving is senseless and often makes innocent bystanders into sudden victims," Minister responsible for the Saskatchewan Liquor and Gaming Authority Donna Harpauer said. "As a responsible retailer, SLGA shares MADD's goal of stopping impaired driving and is very pleased to support this new initiative."

The pilot project will be evaluated during the coming months with the potential for additional ATMs to be installed in other SLGA liquor stores. This latest initiative is one of many supported by SLGA. MADD's recent video presentations to Saskatchewan high schools also received support from SLGA. As well, MADD and SLGA are among the sponsors of the successful Report Impaired Drivers (RID) campaign in the province.

"We're pleased with the support SLGA has shown towards MADD's activities in Saskatchewan over the years," MADD Canada CEO Andrew Murie said. "When SLGA customers use one of these ATMs, their support will help MADD chapters throughout Saskatchewan raise awareness about how dangerous drinking and driving really is."

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For more information, contact:

David Morris
Saskatchewan Liquor and Gaming Authority
Regina
Phone: 306-787-1721

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