Language

Google Translate Disclaimer

A number of pages on the Government of Saskatchewan's website have been professionally translated in French. These translations are identified by a yellow box in the right or left rail that resembles the link below. The home page for French-language content on this site can be found at:

Renseignements en Français

Where an official translation is not available, Google™ Translate can be used. Google™ Translate is a free online language translation service that can translate text and web pages into different languages. Translations are made available to increase access to Government of Saskatchewan content for populations whose first language is not English.

Software-based translations do not approach the fluency of a native speaker or possess the skill of a professional translator. The translation should not be considered exact, and may include incorrect or offensive language. The Government of Saskatchewan does not warrant the accuracy, reliability or timeliness of any information translated by this system. Some files or items cannot be translated, including graphs, photos and other file formats such as portable document formats (PDFs).

Any person or entities that rely on information obtained from the system does so at his or her own risk. Government of Saskatchewan is not responsible for any damage or issues that may possibly result from using translated website content. If you have any questions about Google™ Translate, please visit: Google™ Translate FAQs.

SGI GOES HOLLYWOOD WITH NEW CAMPAIGN

Released on November 1, 2010

SGI and Students Against Drinking and Driving (SADD) hope that the newest blockbuster trailer to hit theatres will also be a smash hit among young people. Minister responsible for SGI Tim McMillan today unveiled an innovative new movie-trailer style ad campaign. The goal of the campaign is to engage young people in discussions about the important issue of drinking and driving.

The ad, called "The Decision," will play at Saskatchewan movie theatres and features a cliff-hanger ending. After watching "The Decision," viewers are encouraged to go online and finish the story to win prizes for themselves and their school.

"Young people don't use the same media sources they did a few years ago. They do a lot more movie watching, social networking and spend more time online," McMillan said at the launch of the new ad campaign in Regina. "SGI is promoting ‘The Decision' not only in theatres, but on television and with a website and social media. By having an ad campaign that not only appeals to youth, but asks them what they think happens at the end of the story, it engages them and makes them consider their actions when they're drinking."

Young drivers make up only eight per cent of all drivers in Saskatchewan, but they represent 16 per cent of all those fatally injured in alcohol-related collisions. SGI statistics show that last year in Saskatchewan there were 234 alcohol-related collisions involving drivers under 19 years of age, resulting in eight fatalities and 175 injuries. Research shows that this age category is hard to reach with typical public service and ad campaigns.

"This is a really good approach to this issue," Students Against Drinking and Driving (SADD) President Katie Betker said. "At first viewers will think it's a movie preview, but once they relate to the characters and see it's asking them what they think about the consequences of drinking and driving, they'll start to think and talk about it."

"The Decision" is in theatres and online now, and will appear on television in January 2011. It's also available for viewing at www.thedecision.ca. The ad campaign will conclude in March 2011 when prize winners are announced and the ending of the movie trailer is revealed.

-30-

For more information, contact:

Kelley Brinkworth
Saskatchewan Government Insurance
Regina
Phone: 306-751-1837
Email: kbrinkworth@sgi.sk.ca
Cell: 306-535-6207

We need your feedback to improve saskatchewan.ca. Help us improve