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SGI ACKNOWLEDGED FOR IMPAIRED DRIVING CAMPAIGNS

Released on January 22, 2010

SGI has been recognized for showing that a serious message can be delivered creatively and effectively.

Over the last two years, SGI has received 12 provincial, national and international awards for its impaired driving advertising campaigns.

"Advertising is a very important part of our integrated approach to making Saskatchewan roads safer," Minister responsible for SGI June Draude said. "Along with enforcement, SGI strives to impact motorists in positive ways to help change behaviour and decrease the number of injuries and fatalities."

SGI's overall goal is to educate the public about the hazards and consequences of drinking and driving as well as help them make responsible choices.

"What you will find at the heart of all SGI messaging is to always plan a safe ride home," Draude said. "We want people to know how they're going to get home before they take that first drink."

Advertising is one aspect of SGI's comprehensive traffic safety strategy, which focuses on addressing road safety issues through community programs, education, legislation and infrastructure improvements.

SGI Awards

Summit 2009 International Advertising Awards:
SADD Public Service Advocacy - Invincible Campaign
SGI - D&D Consequences Fake Alcohol Ads
SGI - D&D "A Safe Place To Crash" TV

ACE Awards 2009:
SADD Public Service Advocacy - Invincible Campaign
SGI - D&D Consequences Fake Alcohol Ads
SGI - D&D "A Safe Place To Crash" TV
SGI - Resto Ad of mirror/jail uniform/killer


ADSPOT Awards 2009 (International Advertising Awards in Florence Italy):
SADD Public Service Advocacy - Invincible Campaign
SGI - D&D Consequences Fake Alcohol Ads

Summit 2008 International Advertising Awards:
SADD - Multi Media Campaign

Canadian Retail Awards 2008:
SGI - Drive Right (Seatbelts) C-Market TV
SGI - Drive Right (Seatbelts) Top 10 Multi-Market Retailers TV

About SGI

Saskatchewan Government Insurance (SGI) is the province's self-sustaining auto insurance fund. SGI operates 21 claims centres and five salvage centres across Saskatchewan with a head office in Regina. SGI also works with a network of over 400 motor licence issuers across the province. Visit SGI at www.sgi.sk.ca.

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For more information, contact:

Tony Playter
Saskatchewan Government Insurance
Regina
Phone: 306-751-1837
Email: tplayter@sgi.sk.ca
Cell: 306-535-6207

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