Released on November 6, 2002
Premier Lorne Calvert is meeting with business groups in Ontario for thenext two days to promote Saskatchewan as a solid investment choice.
The Premier will address business people in the investment banking,
marketing and communication industries at a luncheon in Toronto today to
encourage them to take a new look at Saskatchewan's image. The luncheon is
being held in partnership with Rawlco Radio Ltd. and sponsored by Elmer
Hildebrand Communications, Golden West Broadcasting and Canadian Broadcast
Sales.
Tonight the Premier will host a reception for tourism media where the
province's tourism attractions will be on display. In Ottawa on Thursday,
he will promote Saskatchewan's success in hosting major events and
conventions to an audience of convention and meeting planners. Later he
will host a reception for Saskatchewan university alumni and expatriates.
"The best way of convincing people to invest and do business in
Saskatchewan is to speak to them directly and show them Saskatchewan's
economic and cultural strength, as well as the natural beauty of our
province," Calvert said. "I am looking forward to sharing the successes
Saskatchewan has seen in the past several years and our innovative firsts
in business and technology."
The Premier's tour is part of the Government of Saskatchewan's three-year
marketing campaign, Our Future is Wide Open, aimed at improving
Saskatchewan's image both inside the province and across Canada. The
initiative is part of the government's ongoing commitment to improving
attitudes about the province and promoting business and investment in
Saskatchewan.
"Saskatchewan business leaders told us loud and clear during Partnership
for Prosperity consultations held in 2000 that we need to raise awareness
about the province's competitive strengths," Calvert said. The current
campaign addresses these concerns and builds on in-province campaigns
conducted in the past two years, including The Saskatchewan Dream and Only
in Saskatchewan.
Saskatchewan is gaining economic momentum with increased development in the
oil and gas industry, technological advancements like the Synchrotron
project, and development of an ethanol industry. Last month, the province
reached record employment levels for September.
"As we prepare to celebrate Saskatchewan's centennial in 2005, this
province is heading into its second century with exciting prospects.
Through our Investment Attraction Council, we are pursuing new investment
partnerships, actively seeking out new businesses for the province, and
spreading the message that Saskatchewan is a place of opportunity."
"Saskatchewan has great businesses, great people, and a future that's wide
open. Now we need to spread the word," Calvert concluded.
Go to www.wideopenfuture.ca for more information on Saskatchewan's
competitive strengths.
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For more information, contact:
Debbie Wilkie
Industry and Resources
Regina
Phone: (306) 787-1691