Released on November 4, 2002
It's time to celebrate Saskatchewan – both our accomplishments and ourprospects. And it's time we start spreading the good news.
That was the message from Premier Lorne Calvert today as he launched The
Future is Wide Open, an extensive three-year marketing campaign aimed at
improving Saskatchewan's image.
"Saskatchewan is a great place to live, learn, work, play and do business,"
Calvert said. "And it's time we stand tall for our province and let the
rest of Canada know what a great place this is. It's time to rise above
our modesty and celebrate Saskatchewan."
The Future is Wide Open campaign is part of the provincial government's on-
going commitment to improving attitudes about the province and promoting
business and investment in Saskatchewan. The campaign will include an in-
province multi-media campaign designed to rekindle pride and an out-of-
province campaign that focuses on investment attraction and image
building. Radio and television stations across the province will partner
on the campaign along with Tourism Saskatchewan.
In addition to broadcast and print advertising, the campaign will include a
Website (www.wideopenfuture.ca); a toll-free line (1-866-SaskHas);
development of a Saskatchewan brand and high profile advertising out of
province. In addition, the province will be announcing details of contests
relating to the campaign early in the new year.
"Negative attitudes have an economic consequence," Premier Calvert
stated. "And, it's a proven fact that talking about success and trumpeting
success, leads to more success. The success that builds businesses, that
builds families, that builds a province. That's what this campaign is all
about."
"Saskatchewan celebrates its Centennial in 2005 and the province is heading
into its second century with exciting prospects," Calvert said. "We have
gained economic momentum with increased exploration and development in the
oil and gas industry; technological advancements like the Synchrotron
project, and development of an ethanol industry. And last month, we
reached record employment levels."
"We've got great businesses, great people, and a future that's wide open.
Let's tell the world."
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For more information, contact:
Debbie Wilkie
Industry and Resources
Regina
Phone: (306) 787-1691
Go to www.wideopenfuture.ca and click on the Economic News link to download
digital photos of the event. Photos will be posted after 12 p.m. Nov. 4th.