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NEW PROGRAM PROVIDES COMPETITIVE BUSINESS INTELLIGENCE

Released on December 19, 2002

The province has launched a new tool to assist entrepreneurs in the

successful commercialization of innovative products and technologies. It

provides access to specialists in the emerging field of competitive

intelligence.



The Saskatchewan Market Assessment of Research and Technology (SMART)

Program gives small and medium sized businesses access to industry

specialists. These specialists will find and analyze information on the

marketplace and emerging technologies in order to help companies make

strategic business decisions.



The province and the National Research Council (NRC) will each provide

$75,000 per year over the next two years toward the pilot program.



"Science and technology based companies are creating a lot of new jobs in

our economy," Industry and Resources Minister Eldon Lautermilch said. "To

succeed, they need to understand the environment in which they operate. It

is the only way they can identify opportunities and be positioned to move

ahead."



The SMART Program complements services provided by the province and the

NRC's Industry Research Assistance Program (IRAP). The emerging field of

competitive intelligence deals with gathering and analyzing a wide range of

publicly held information to gain a thorough understanding of the

marketplace. Access to such professionals will help entrepreneurs refine

their research and development, marketing and commercialization efforts.



"Government can play a key role in the growth of innovative firms whose

competitive advantage is their cutting-edge technology," Lautermilch

said. "This program helps maximize the impact of provincial and federal

research funds. When our research and development projects succeed, the

number of knowledge-based jobs for people in Saskatchewan increases."



Eligible projects can receive up to 75 per cent of their costs to a maximum

of $15,000. The Prairie Centre for Business Intelligence, established by

IRAP as an advisory service for Saskatchewan and Manitoba, will administer

the SMART Program until the 2003 - 2004 fiscal year end, after which it

will be evaluated.



"We expect the SMART Program to result in a higher percentage of

commercialized products derived from research and development activites

being undertaken by Saskatchewan firms," William Smith, Regional Director

for IRAP-Prairies said.



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For more information, contact:



Bob Ellis Wayne Craig

Industry & Resources Prairie Centre for Business Intelligence

Regina Saskatoon

Phone: (306) 787-8277 Phone: (306) 975-6100

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