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Building Agriculture Awareness One Initiative at a Time

By Karly Rumpel AAg, Public Trust Specialist, Regional Services Branch, Tisdale

Are you passionate about the agriculture industry and telling the story of modern agriculture to the public — but aren’t sure where to start?

Since 2018, the Agriculture Awareness Initiative Program (AAIP), funded through the Canadian Agricultural Partnership, has provided support to Saskatchewan producers and organizations to tell the story of Saskatchewan agriculture and educate on modern agriculture practices. Need some inspiration for an initiative? Here are some successful AAIP projects:

Turkey 3D model
Turkey Farmers of Saskatchewan's life-sized turkey hen and pullet 3D models

Turkey Farmers of Saskatchewan Videos and More

Turkey Farmers of Saskatchewan produced a series of videos focusing on where turkeys live, what they eat, why they flock together, food preparation and more that can be found on their YouTube channel and on Canadian Food Focus. They also developed a life-sized 3D model of a turkey and pullet to display at tradeshows across the province.

Saskatchewan Sheep Development Board Displays

The Saskatchewan Sheep Development Board created a variety of educational displays and banners highlighting wool, lamb meat, the environment, shepherding and husbandry to go to trade shows and other events.

Chicken Farmers of Saskatchewan Videos

Chicken Farmers of Saskatchewan created multiple videos educating their viewers on chicken production, cooking and consumption which includes many delicious recipes that can be found on their YouTube channel and on Canadian Food Focus.

Saskatchewan Young Ag Entrepreneurs and Outstanding Young Farmers Events

AAIP also covers events—both Saskatchewan Young Ag Entrepreneurs and Outstanding Young Farmers have accessed AAIP funding to help host annual events focused on leadership development and agriculture awareness.

For more information on AAIP and other CAP programming, call the Agriculture Knowledge Centre at 1-866-457-2377 or visit our Sustainable CAP page.

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