"BOTTLE-YOUR-OWN" WINE AT NEW NORMANVIEW LIQUOR STORE

Released on March 13, 2000

The new liquor store at the Normanview Mall in Regina officially opened today

with a customer service innovation new to Saskatchewan.



The new 12,000 square foot store is located in the Normanview Mall parking lot,

in a freestanding building, which is leased by the authority, at the corner of

Ninth Avenue North and McCarthy Boulevard. To expand service to customers, the

store's hours of operation have been extended, to 9:30 a.m. until 9 p.m. Monday

to Saturday and the store will now carry all 1,600 products carried by the

Authority.



For the first time in this province, customers can bottle their own wines, in-

store. The "bottle-your-own" concept will provide customers with a variety of

wines, at good value, and also allow customers to customize labels for special

occasions. Six varieties of wines - three red, two white and one blush - will

initially be offered through the bulk wine operation.



"I believe customers in northwest Regina will be pleased with the bright, open

concept of the new store, its location, longer hours and the customer service

innovations offered," Minister Responsible for the Saskatchewan Liquor and

Gaming Authority Doreen Hamilton said. "This contemporary new liquor store,

with all of its customer service initiatives, will be well-received in Regina."



Following a survey of 1,200 northwest Regina liquor store customers in November

1998, a decision was made to move from a smaller location in the mall to a more

easily accessible and larger location.



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For more information, contact:



Lisa Thomson

Saskatchewan Liquor and Gaming Authority

Regina

Phone: (306) 787-1721