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NEW BUS TOUR PROGRAM FOR CASINO REGINA

Released on October 9, 1997

Saskatchewan Gaming Corporation President Gordon Staseson today

announced the details of a new bus tour program for Casino Regina.



"We listened very carefully to what tour operators, hoteliers and

business people told us they would like to see in a new bus tour

program," Staseson said. "As a result, we have decided to develop a

new program which will be open to all bus tour operators in all areas

of the country who are interested in bringing bus tours to Casino

Regina."



Staseson said that details of the new program have been mailed to over

50 operators throughout western Canada. He said that he anticipates

that buses will begin arriving by the end of the month but that the

full impact of the program may not be felt until early in the new

year.



"Each bus tour guest will be entitled to a coupon allowing them to

purchase $15.00 in coins and receive a further $15.00 in coins,"

Staseson said. "The guest incentive package will also include food

and non-alcoholic beverage promotions. All tour operators who enter

an agreement with us will receive a commission of $5.00 per guest per

day for organized tours of a two, three or four day duration."





"Through the use of the Players' Club Card promotion, we will be

in a better position to evaluate the impact of the bus tour

program on Casino Regina.



"We believe that this new program will build upon the many

successes that were achieved with the previous bus tour program.

While there may have been some criticisms of this program,

nothing can take away from the fact that more than 58,500

out-of-province bus tour guests were brought to the city of

Regina between February 1996 and July 1997 from the bus tours,"

Staseson said.



"The spin-off benefits from the bus tour program were

significant, ranging from increased business for the hotel

industry, busy restaurants to increased retail shopping. Casino

Regina's new bus tour program will continue to improve upon this

success."



Casino Regina will also be offering a promotional package for

day-trips to the casino.



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For more information, contact:



Lynn Gidluck, Director

Communications and Public Relations

Saskatchewan Gaming Corporation

Regina

Phone: (306) 787-1241

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