By Shankar Das, Provincial Ag Awareness Specialist
Public trust is key to growth and success for any industry, it requires the public’s trust to grow and be competitive. If our industry has trust, we will continue to have access to the tools and technologies we need to be sustainable and competitive; domestic and international markets will remain accessible without barriers; we’ll attract new investment, innovation and people; and, we’ll continue to base policies and decisions on science. The Ministry of Agriculture has identified maintaining the public’s trust in agriculture as a strategic priority and developed a strategy to guide its approach.
The vision of the strategy is a trusted agri-food sector that is competitive and sustainable. Its mission is to provide leadership and foster accountability to build public trust in agriculture.
The new strategy is built on three pillars:
- Doing the Right Thing - encouraging and supporting industry to adopt best practices by investing in research, extending information and technology transfer and delivering effective programming. Doing the right thing will help Saskatchewan lead in the adoption of environmental, economic and social best practices in modern food production.
- Effective Assurance - protecting food safety, animal health, and the environment by ensuring sound regulations and monitoring compliance, increasing understanding of recognized assurance systems, and collaborating on federal regulations. Effective assurance maintains a regulatory framework that is trusted and verifiable.
- Awareness & Engagement – partner with industry to build awareness by empowering stakeholders to connect with consumers and youth, building confidence in our regulatory framework and gauging public perception to inform future actions.
The Ministry has a role to play building the public’s trust, along with the rest of the value chain. Whether you are a producer, a small business owner, or a researcher, you need to consider the implications of what you do on public confidence and the role you can play.