By Rory Nussbaumer, Business Development Intern, Trade and Value Added Unit
Saskatchewan is playing an increasingly important role as a major food supplier to the world’s rapidly growing population. Home to more than 300 food processing companies, the industry employs over 5,000 employees. Saskatchewan processors ship goods valued at approximately $4.6 billion annually and produce a wide range of cereal, meat, dairy and bakery products and food ingredients.
To continue supporting this industry, the Ministry of Agriculture, Ministry of Trade and Export Development, and Ag-West Bio come together to host an annual Agri-Value Forum and Networking event in partnership with Agriculture and Agri-Food Canada, Innovation Saskatchewan, and Farm Credit Canada. This event brings together industry leaders from across the world to showcase and discuss the latest trends in value-added agriculture. This year’s event on May 2 in Saskatoon features topics that include:
Artificial Intelligence in Food and Beverage Processing
Brett Brohl, founder of Techstars Farm to Fork Accelerator, will discuss how Artificial Intelligence will affect value-added agriculture in Saskatchewan. Topics include AI in products and packaging, increasing food safety compliance, improving cleanliness, deciding what new products to make, and helping consumers decide what they want to purchase.
Overcoming the Challenges of Branding
Jo-Ann McArthur, CEO of Nourish Marketing, works exclusively with clients in the food, beverage, and agricultural industries. Jo-Ann’s session will focus on enhancing the branding of organizations, including improving pitches to retailers, and increasing packaging quality. The presentation will end with an overview of the Canadian consumer trends that she sees impacting Saskatchewan value-added organizations.
The Forum will also feature discussions and panels on:
- Global macroeconomic consumer trends in value-added agriculture;
- The business case for sustainability in value-added agriculture;
- The mindful consumer – ensuring objective analysis wins when tackling misinformation in the food industry;
- An update from Protein Industries Canada; and
- An overview of the federal and provincial value-added programs and services from Agri-Food Canada.
The workshop will be followed by an evening reception at the Top of the Inn. Early bird tickets are on sale now. Get yours quickly as last year’s event was nearly sold out.