By Forrest Scharf, PAg., Provincial Specialist, Fruit Crops
The Canadian Cherry Producers Inc. (CCPI) has been quite active in the past year and recently launched a new website. The website’s photography is gorgeous and links to various social media sites like Facebook, Twitter, Instagram and Pinterest. Along with the new website, CCPI also developed educational materials in the form of a “Cherry Rack Card” and a Cherry Booklet. The materials are not meant for reprint, but CCPI members interested in obtaining them as hand-outs have an opportunity to purchase them from CCPI. To purchase marketing materials, contact Cora Greer, Secretary, at firstname.lastname@example.org or 306-544-2734.
The new website also features a Google map listing of cherry producers complete with contact details and links to business websites embedded into the map locations.
Becoming a CCPI member has also been made simpler through development of an online membership application form. CCPI increased its membership fee from $39.00 to $50.00 to support educational initiatives. CCPI has been hosting various workshops throughout the year, making membership a great value for the investment.
CCPI now partners with the Saskatchewan Trade and Export Partnership (STEP) and has been sharing some STEP-derived information via email blasts to its membership.
For consumers who aren’t necessarily interested in the cherry industry, the website also features recipes including desserts, main dishes, breakfasts and salads.
CCPI also has a new logo that is both highly attractive and clever.
There is a lot of market interest in dwarf sour cherries at present, and CCPI is positioning itself to enable Saskatchewan cherry producers to market them in a bigger arena.