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Access New Agricultural Markets

The Market Development Program supports industry efforts to market agri-food products outside Saskatchewan, improve market access, and build capacity to develop markets. 

Applicants are strongly encouraged to apply to the Market Development Program at least 60 days in advance of their first activity to allow enough time for their application to move through the evaluation process.

Applications will be reviewed on an ongoing basis, as they are received.

Eligible activities include:

  • In-market activities - support industry's efforts to establish, maintain and expand market presence (e.g. outgoing trade missions).
  • Incoming missions - increase the amount and value of incoming buyer missions.
  • Trade advocacy - open, protect and expand market access for our products.
  • Export capacity building - training and acquisition of actionable market 
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1. Eligibility

The following are eligible parties who may apply for the Market Development Program:

  • Saskatchewan companies that produce, process or market Saskatchewan agricultural products;
  • Provincial organizations, associations and consortia that support the marketing of Saskatchewan-produced agriculture products;
  • National industry associations that have written endorsement from their provincial partner;
  • Organizations hosting agricultural events in Saskatchewan that will attract international buyers; and
  • Primary producers are defined as those involved in the primary production and marketing of agricultural products.

Requirements

  • Applications will be accepted on an ongoing basis and will be reviewed for eligibility by the Market Development Program Adjudication Committee.
  • Applications will be judged on the potential positive impacts of the project on the province.
  • Projects must be approved prior to expenses being incurred.
  • Funding will be provided on a first-come, first-served basis.
  • Applicants for full-year and multi-year initiatives will be required to provide their marketing plan for that period.  Applicants are encouraged to submit a three-to-five year marketing plan.
  • Applicants must be export-ready and capable of servicing markets outside Saskatchewan. Applications must be for market development activities outside of Saskatchewan.
  • Applications must be for new or incremental market development activities.  Activities are considered new if the applicant has not conducted activities in the target market over the last 24 months.  Incremental activities are also for new activities being conducted in existing markets.
  • At least 50 per cent of the value of the applicant's product must be grown and manufactured/processed in Saskatchewan.

Funding Criteria

  • Funding will be 50 per cent of eligible costs, depending on the project (see below).
  • The maximum an individual applicant can receive per project is $100,000.
  • The maximum an individual applicant can receive per year is $100,000.
  • Eligible primary producers will be restricted to a cap of $20,000 per year for eligible activities.
  • Applicants are eligible to receive assistance for a maximum of three projects per year.
  • Total government funding from all sources cannot be greater than 50 per cent of total project costs.
  • Duplicate funding from federal government sources for MDP-approved project costs is not permitted.
  • Funding from other non-federal government sources for approved project costs cannot exceed Ministry funding.
  • Projects requesting less than $1,000 will not be accepted.

Reimbursement

  • Expenses must be incurred, activity completed and report prepared for reimbursement process to begin. 
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2. In-Market Activities

Eligible Activities

  • Activities undertaken with the objective of increasing out-of-province market share.
  • Exhibit and/or present at trade shows, food fairs, sales exhibitions and/or participate in missions.
  • Paid media in out-of-province markets including digital, print media or event support material.
  • Direct electronic or mail promotions.
  • Production and distribution of marketing and promotional material including brochures, pamphlets, web-based items, videos and trade show display material designed to generate out-of-province business.
  • Arranged meetings with potential buyers in the target market.

Eligible Expenses

  • 50 per cent of eligible expenses will be reimbursed to applicant upon completion of project and provision of receipts.
  • Trade show booth space and other space required to market product.
  • Trade show/mission material shipping costs.
  • Design, translation and production of marketing material (e.g. brochures, video, web-based items).
  • Accommodation costs directly associated with marketing activities.
  • In-market translation and interpretive services.
  • Transportation costs directly associated with marketing activity (economy class flights only).
  • “Mileage” expenses based on the current provincial government kilometre rate.
  • In-market transportation costs directly associated with marketing activity.
  • Hosting special events (e.g. reception for targeted buyers or government officials) including facility rental (maximums apply).
  • Paid advertising in electronic, print, media or event support material.
  • Daily per diem of $96.10 per day (federal government rate) to cover meal costs and incidentals.
  • Contracted services (when required) to support/coordinate marketing activities will be limited to 15 per cent of total project costs.
  • Transport of Saskatchewan agriculture product samples to trade shows and other special events (maximums apply).
  • Arranged meetings with potential buyers in the target market.  The applicant must show due process in arranging these meetings; for example, working with the federal trade commissioners and/or the Saskatchewan Trade & Export Partnership

Qualifications

  • All international expenses will be calculated using the Bank of Canada exchange rate for the first day of travel.
  • Approved outbound mission funding will generally be limited to two participants per organization (excluding consortia).
  • Activities/events to which there is already a well-established group of Saskatchewan business attending on a regular basis are ineligible (i.e. Farmfair International in Edmonton, AB, Calgary Stampede in Calgary, AB, National Western Stock Show in Denver, CO and Royal Agricultural Winter Fair in Toronto, ON). This is not an exhaustive list.
  • Marketing activities must be targeted at a specific market and audience.  For example, cattle producers advertising in breed/commodity publications are ineligible in well-established markets (i.e. US).  But, advertising in a show guide or publication related to a tradeshow in a non-traditional market such as Brazil would be eligible.
  • All advertising material must include proper visual identity logos. The Ministry will supply the appropriate logos for incorporation into marketing material.

Ineligible Expenses

  • Costs associated with obtaining a travel visa;
  • Vaccinations;
  • Insurance;
  • Credit card fees;
  • Activities that pertain to product development;
  • Wages/Salaries and other normal operating expenses;
  • Samples, Gifts, Alcohol and Entertainment; and
  • Transportation costs in Saskatchewan (mileage to airport).
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3. Incoming Missions

Applicants must be sponsored by a producer association, industry association or trade association.

Eligible Activities

  • Incoming buyer missions at Saskatchewan agriculture events.
  • Customized incoming buyer missions.
  • In-Province visits by media and other influencers with the objective of increasing agriculture trade.

Eligible Expenses

  • 50 per cent of eligible expenses will be reimbursed to applicant upon completion of project and provision of receipts.
  • Transportation to, and within, Saskatchewan.
  • “Mileage” expenses based on the current provincial government kilometre rate.
  • Accommodation within Saskatchewan.
  • Rental of video conference facilities for the purpose of participating in video conferencing.
  • Development and distribution of marketing materials (brochures, flyers, video) for incoming buyer mission.
  • Translation and interpretation costs.
  • Hosting a special event (e.g. reception or business centre used as a meeting place for connecting targeted buyers and Saskatchewan producers) and meeting room rental (maximums apply).
  • Contracted services (when required) to support/coordinate mission activities will be limited to 15 per cent of total project costs.

Qualifications

  • All advertising material must include proper visual identity logos. The Ministry will supply the appropriate logos for incorporation into marketing material.
  • All incoming buyers must be qualified by an appropriate agency (e.g. Agriculture and Agri-Food Canada or Department of Foreign Affairs, Trade and Development)
  • Applicants must be able to demonstrate an overall benefit to their industry, beyond the benefit of an individual business.

Ineligible Expenses

  • Daily meal and incidental expenses for buyers and Saskatchewan participants;
  • Transportation costs for residents of Saskatchewan;
  • Wages/salaries and other normal operating expenses;
  • Gifts, Alcohol and Entertainment;
  • Product development missions; and
  • Conference registrations.

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4. Trade Advocacy

Applicants must be sponsored by a producer association, industry association or trade association.

Eligible Activities

  • Identify and arrange meetings with partners in target markets to cooperate on market access activity.
  • Participating or presenting at conferences and other trade advocacy events (e.g. Pacific North West Economic Region, Trans Pacific Partnership or other trade policy consultations).
  • Participation in provincial or federal trade advocacy missions.

Eligible Expenses

  • 50 per cent of eligible expenses will be reimbursed to applicant upon completion of project and provision of receipts.
  • Transportation costs directly associated with trade advocacy activity (economy class flights only).
  • In-market transportation costs directly associated with trade advocacy activity.
  • Accommodation costs directly associated with trade advocacy activity.
  • Daily per diem of $96.10 per day (federal government rate) to cover meal costs and incidentals directly associated with trade advocacy activity.
  • Conference registration fees.
  • Preparation of professional presentation and handouts.
  • Contracted services (when required) to support/coordinate trade advocacy activities will be limited to 15 per cent of total project costs.

Qualifications

  • All international expenses will be calculated using the Bank of Canada exchange rate for the first day of travel.
  • Applicants must be able to demonstrate an overall benefit to their industry, beyond the benefit of an individual business.

Ineligible Expenses

  • Costs associated with obtaining a travel visa;
  • Vaccinations;
  • Insurance;
  • Credit card fees;
  • Wages/Salaries and other normal operating expenses;
  • Gifts, Alcohol and Entertainment; and
  • Transportation costs within Saskatchewan (mileage to airport).
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5. Capacity Building

Eligible Activities

  • Acquisition of actionable market intelligence.
  • Training costs to build export or marketing capacity.
  • Capacity building initiatives will generally be limited to industry and/or trade associations with the exception of training activities.

Eligible Expenses

  • 50 per cent of eligible expenses will be reimbursed to applicant upon completion of project and provision of receipts.
  • Acquisition of actionable market intelligence, including
    • Market intelligence reports; and
    • Customized reports for specific target markets and end products (e.g. logistical update, regulatory changes and industry consolidation ramifications).
    • Supporting junior staff to undertake activities designed to build market development and marketing experience by participating in out-of-province trade and investment activities and missions.
    • Preparation of new market entry and penetration strategies, including use of professional services.
    • Contracted services (when required) to support/coordinate activities will be fully eligible for reimbursement.
    • Attending training seminars, courses and conferences on export markets, strategic market planning and other marketing and market development topics (e.g. branding, sales strategies and communications).
    • Design and production of competitive branding materials for a market.

Ineligible Expenses

  • Training events unrelated to market development, trade advocacy and marketing.
  • Product development research.
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6. Apply

Apply for the Market Development Program

Submit your completed application form to:

Market Development Program
Saskatchewan Ministry of Agriculture, Policy Branch
302-3085 Albert St.
Regina SK S4S 0B1

Email: doingagbusiness@gov.sk.ca