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Agriculture Awareness Initiative Program (AAIP)

The Agriculture Awareness Initiative Program provides support to build awareness and trust in modern agriculture. The program is designed to help individuals and organizations tell the story of Saskatchewan agriculture.

The Agriculture Awareness Initiative Program is a proposal-based program to fund strategic industry projects that target critical audiences and address key threats to agriculture’s social licence.

Funding

  • Approved eligible costs are funded at 50 per cent to $25,000 per applicant per project.
  • Applicants can apply for multiple projects within a $50,000 annual funding limit.

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1. Eligibility

Before applying, interested applicants must consult with an Public Trust Specialist.

Saskatchewan-based organizations and individuals are eligible.

This may include, but is not limited to:

  • Commodity organizations;
  • Agri-businesses;
  • Researchers;
  • Stewardship and student groups;
  • Agricultural producers;
  • Urban organizations; and
  • Public institutions or agencies.

Collaboration between organizations is encouraged.

Any individual producer applying must earn a minimum of $50,000 gross farm income in Saskatchewan.

If an applicant is involved with livestock operations, they must have a Saskatchewan Premises Identification number.

Eligible projects include:

  • Education and training to engage producers in awareness efforts; or
  • Development and delivery of tools, resources, programming and communications materials to enhance consumer and youth understanding of, and trust in, modern agriculture.

All initiatives must offer a public benefit. Funding will not be provided for projects that advance private or corporate interests. For example, marketing campaigns to increase the sales of a proprietary product would not be eligible; however, an education campaign promoting how the commodity was produced may be considered.

Eligible expenses can include:

  • Costs for planning and organizing public trust conferences, speakers and workshops:
    • Speaker fees and travel expenses;
    • Room/equipment rental; and
    • Promotion.
  • Development of educational resources:
    • Writing, design and printing costs;
    • Promotion;
    • Assembly and distribution; and
    • Focus groups and delivery training.
  • Creation of awareness and educational campaigns:
    • Filming and editing fees;
    • Graphic design;
    • Writing and printing costs;
    • Promotion and hosting fees; and
    • Equipment costs pertaining to project.
  • Development of displays:
    • Design and construction costs;
    • Event space rental;
    • Travel/set up costs; and
    • Development and delivery of related programming.
  • Organization of agricultural tours:
    • Transportation;
    • Promotional materials; and
    • Admission fees.
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2. Ineligible Expenses

Ineligible expenses include:

  • Funding for core organizational activities, such as employee salaries, office costs, accounting and auditing expenses, organizational marketing expenses, etc.;
  • Capital costs, such as infrastructure and equipment, unless dedicated to the project;
  • Travel, food and beverage costs, except where necessary for project success;
  • Funding for technology transfer initiatives;
  • Funding for initiatives with goals or messaging that does not improve understanding of modern agriculture;
  • Projects that have already begun or have been completed; and
  • Expenses incurred before the project received approval.
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3. Deadlines

Applications deadlines are bi-monthly:

  • February 1
  • April 1
  • June 1
  • August 1
  • October 1
  • December 1

All projects must be completed by December 31, 2022.

All applicants will be required to sign a contract before the project is initiated and funded.

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4. Apply

Note: it is recommended that this application form is saved to your computer before entering in your information.

Download pre-approval application form

Completed application packages can be submitted by email or mail to:
agprograms@gov.sk.ca
or
Ministry of Agriculture, Programs Branch
329 – 3085 Albert Street
Regina SK S4S 0B1

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