By: Katelyn Duncan, Agriculture Awareness Specialist, Regional Services Branch
Agriculture Month 2017 is right around the corner. In keeping with the Our Food Has a Story theme that was introduced last year, October is a time to tell the story of how food gets from the farm to the table, and share the reasons why we do it the way we do. It’s a time to celebrate the dedicated people who deliver healthy, affordable and safe products that are produced susainably. Most importantly, Ag Month is a time to recognize that food is grown with consumers’ values in mind.
Similar to last year, the month-long campaign will feature four weekly sub-themes: health and nutrition, affordability, food safety and sustainability. These themes provide a guideline for you to engage the public in conversation relevant to your specialty in agriculture. The best part about Ag Month is that it is an opportunity to be creative with your own food story.
We know that consumers are increasingly seeking information about food and farming. Your involvement as producers could be as simple as using the common hashtags #OurFoodHasAStory and #AgMonth17 as you share your story on social media, attending an Ag Month event or assisting other producers in sharing their food story.
Consumers trust farmers and ranchers because they too see the value in providing nutritious, affordable, safe and sustainably-produced food. That’s why it’s important for us to speak up and connect with consumers based on these shared values.
Agriculture Month is an exciting opportunity for the people of Saskatchewan to share their food story in a creative and engaging way, in an effort to celebrate the agriculture industry’s many successes. Ag Month is a chance to contribute to the public’s understanding about the role of modern agriculture. We are continuously finding opportunities for improvement in how we do things and we have many great stories to tell. This October, be part of the conversation.
For more information, please contact Katelyn.firstname.lastname@example.org