By Ellen Grueter, SaskCanola Communications Manager
SaskCanola’s film project, License to Farm, was honoured to receive multiple awards at the Canadian Agri-Marketing Association’s annual “Best of CAMA” awards night held in Calgary in November. The annual gala celebrates the best in Canadian agriculture marketing, advertising, and communications.
License to Farm, led by SaskCanola in partnership with the film production company, Berteig Imaging, and the film promotion agency, AdFarm, was awarded a total of seven times with three category awards, one certificate of merit, and three “Best of Show” awards:
- Winner: Crisis Communications, Issues Management, and Government Relations
- Winner: Video Targeted to External Audiences
- Winner: Total Campaign $100,000 or Less
- Certificate of Merit: Social Media
- Best of Show: Public Relations Programs
- Best of Show: Marketing and Communication Campaigns
- Best of Show: Electronic Media
“We are thrilled that License to Farm has been recognized by the esteemed Canadian Agri-Marketing Association,” said Janice Tranberg, SaskCanola Executive Director. “We knew the film was a quality production, but never imagined the impact it would have, so to see its success acknowledged by our peers is truly inspiring.”
SaskCanola is also excited to announce that several extended interviews from the License to Farm vault will be released in the coming months. These clips will dig deeper with several of the key experts featured in the full length film. The first extended interview will be released on January 15, 2017.
If you’re looking to share a copy of the film with the “agvocates” in your life, consider requesting a License to Farm USB that includes a copy of the film and the screening in a box resource.
Since its launch in January of 2016, License to Farm has been viewed more than 80,000 times on YouTube in more than 165 countries and has garnered approximately two million social media impressions. The License to Farm project received support through the Growing Forward 2 (GF2) Agriculture Awareness Initiative Program. To learn more about the program, visit Saskatchewan.ca/GrowingForward2.
Join the #LicenseToFarm conversation by visiting the microsite at licensetofarm.com or follow @LicenseToFarm on Twitter, Instagram, or Facebook. Don’t let your silence take away your license to farm!
SaskCanola is a producer led organization, established in 1991 and supported by some 26,000 levy-paying Saskatchewan canola producers. SaskCanola’s mandate is to grow producer prosperity through advocacy, research, and market development.