Use this checklist to review the quality of Saskatchewan.ca content. The content quality checklist covers everything from usefulness to voice to accuracy.
1. Usefulness and relevance
- Does the content meet the needs, goals, and interests of the citizen?
- For how long will the content be useful? When should it expire?
- Has its usefulness already expired?
- Is the content timely and relevant?
2. Clarity and accuracy
- Is the content understandable to citizens?
Tip: aim for a readability level of Grade 8 and under
- Is the content organized logically & coherently?
- Does the content contain factual errors, typos, or grammatical errors?
- Do images, video, and audio meet technical standards, so they are clear?
Tip: Check ‘Images’ and ‘Video’ sections of Metadata guidelines
- Does the content include all of the information citizens need or might want about the topic?
- Does the content include too much or too little information about a topic for the context?
4. Voice and style
- Does the content consistently reflect the voice of Saskatchewan.ca i.e. is it authentic, supportive, and friendly?
- Does the tone adjust appropriately to the context—for example, sales versus customer service?
- Does the content read, look, or sound as though it’s professionally crafted i.e. no slang or jargon?
5. Usability and scannability
- Is the content easy to scan or read?
- Is the content in a usable format, including headings, bulleted lists, tables, white space, or similar techniques, as appropriate to the content?
- Does the content have the appropriate metadata?
Tip: Check ‘Text’ section of Metadata guidelines
- Does the content follow search engine optimization (SEO) guidelines—such as using keywords—without sacrificing quality in other areas?
The following guidelines help search engines properly catalogue the website and provide relevant search results to our potential audiences:
Page title: 60 characters max. Each individual page should have a unique page title that incorporates important keywords (preferably placed at the beginning of the title)
- Page description: 150-200 characters max. Each individual page should have a unique page description that expands upon the important keywords of the page topic
- Page introduction:
o Title: incorporate as many trigger words into the title as possible.
o Intro paragraph: use action-oriented words, trigger words, and phrasing that the audience of the topic would typically use when typing into a search engine.
File name: each image should be named using keywords applicable to the content. Words should be separated by hyphens e.g. education-apply-for-student-loan.jpg
- If images are relevant to chronological events, include a date like month-year, month-day-year, or year e.g. Saskatchewan-advantage-scholarship-2013.jpg
- ALT attribute: each image should include alternate (ALT) text that also describes the related topic/section.
Video title: incorporate important keywords and differentiate from other videos e.g. in a series
- File name: videos should be named in similar method to images, with important keywords separated by hyphens. Note: if the video is hosted on YouTube, the filename isn’t as important as the other three points.
- Video description: 100-300 characters (20-60 words) describing the video contents, including keywords, names, and other relevant information.
- Video transcript: highly recommended to include on the page or as captions within the video for the hearing impaired. It also allows for content discoverability, search, and scannable versions for people in a hurry. YouTube provides an automatic caption option for its videos, which are editable.
PDF usage recommendations
PDF files can be used for:
Forms or applications that are intended to be downloaded, printed, filled in, and mailed or faxed
- To deliver documents with large amounts of text, like: reports, eBooks or pamphlets, meeting minutes, by-laws, etc.
PDF files aren't web page substitutes.