Released on May 29, 2017
The Government of Saskatchewan is proclaiming May 28 to June 3 as Saskatchewan Tourism Week. The week is part of a broader national initiative called Tourism Week in Canada, which brings attention to the impact of the country’s tourism sector and the economic opportunities available through travel and tourism. Saskatchewan Tourism Week highlights the importance of tourism in this province.The industry is a significant contributor to the Saskatchewan economy in the following ways:
• Annually, tourism generates more than $2.15 billion in travel expenditures;
• Nearly 65,000 residents are employed in tourism or tourism-related jobs;
• In 2015, more than 12.2 million visits were made to and within the province; and
• Saskatchewan’s tourism sector is 95 per cent small- or medium-sized businesses.
“Saskatchewan Tourism Week is an occasion to acknowledge a sector that is vital to a strong economy and makes our province a great place to live, work and visit,” Minister Responsible for Tourism Saskatchewan Jeremy Harrison said. “At the heart of our tourism industry are proud, hard-working people. This special week pays tribute to their efforts.”
“Tourism Saskatchewan’s mission involves connecting people with quality Saskatchewan experiences,” Tourism Saskatchewan CEO Mary Taylor-Ash said. “We fulfil this through compelling campaigns that target our strongest markets, and by engaging in strategic partnerships that help spread the word about the remarkable travel experiences Saskatchewan offers.”
In 2015, Tourism Saskatchewan unveiled a new tourism brand for the province. The brand captures the essence of the province and reflects the qualities that are unique and memorable, and make Saskatchewan distinct from other destinations.
“Saskatchewan communities, urban and rural, sparkle with unique energy and hospitality, and provide visitors with authentic, welcoming experiences and wonderful travel memories,” Taylor-Ash added. “Saskatchewan Tourism Week encourages citizens to explore the attractions in your community, venture out and make new discoveries in neighbouring towns, or enjoy the vibrancy of our cities.”
Saskatchewan Tourism Week celebrations are planned throughout the province and include public barbeques, community tours, flag-raising ceremonies, open houses, as well as contests and promotions.
For more information and a complete list of community events, visit www.IndustryMatters.com.
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For more information, contact:
Regan Mathiason
Tourism Saskatchewan
Regina
Phone: 306-787-7815
Email: regan.mathiason@tourismsask.com