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2018 Outlook Crop Walks: a social media success

By Kaeley Kindrachuk, AT, Crops Extension Specialist, Outlook and Joel Peru, PAg, CCA, Irrigation Agrologist, Outlook

Crop walks were recorded using smart phones
and streamed through both Facebook Live and Twitter.
If you have been following the Ministry of Agriculture’s Facebook page or the Irrigation Crop Diversification Corporation’s (ICDC) Twitter feed, you have probably noticed some live streaming this year. The Ministry of Agriculture and ICDC have been posting virtual field days, also known as Crop Walks, on Twitter and Facebook. These videos focus primarily on ICDC’s work, as well as other irrigated crop production-related topics and agronomic information. The idea evolved from Outlook’s Crop Extension Specialist Kaeley Kindrachuk’s idea to have producers participate in bi-weekly crop walks. After trial and error, she found that using social media has had a much greater audience uptake than physical, in-person crop walks. These timely videos typically reach 200 to 300 viewers, with the most popular videos reaching thousands of viewers. Twitter and Facebook are free and readily available resources that allowed ICDC and Sask Agriculture Specialists to reach more people than ever before. These videos enabled those watching live to ask questions and get their answers in real time.

Videos of this year’s Crop Walks are available on Saskatchewan Agriculture’s Facebook page, or on ICDC’s twitter  feed. See below for a list of 2018’s Crop Walks and stay tuned for 2019’s program. If you have suggestions on what you would like to see for next year, contact any Irrigation Agrologist or Crops Extension Specialist.

  • June 27 - ICDC Fruit Demonstration Program with Forrest Scharf
  • July 13 - Plant Diseases with Barb Ziesman
  • July 25 - Crop Diagnostic School
  • August 10 - ICDC Vegetable Demonstration Program with Connie Achtymichuk
  • August 22 - Specialty Crops with Dale Risula
  • September 5 - Canola Harvest with Shawn Senko
  • October 2 - Irrigated Corn Silage with Travis Peardon and Kevin Willms
  • October 3 - Fall Agronomics with John Ippolito

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