Hanfood initiatives help promote SK fruit export to foreign markets
By: Forrest Scharf (PAg) Provincial Specialist, Fruit Crops
A workshop entitled “Fruit and Added-Value Export Potential in Saskatchewan” was held in Nipawin March 15, 2016. It included a presentation from Jack Upshall, a representative from Hanfood Holding Group Corporation, based in Regina. The company has an international presence, but originated in China with major offices in Beijing and Shanghai. In North America, it has branches in Minneapolis, Winnipeg, Vancouver, Seattle and New Orleans. It also plans to expand operations in southern China and establish branches in Korea, Japan and other Asian countries.
Hanfood made significant investment in the Nipawin, SK, area with the purchase and development of a high through-put grain and oilseed terminal capable of holding 46,000 tonnes and filling 134 rail cars in 12 hours. The company’s investment focus has been to promote itself as the premiere exporter of high-quality grains, oilseeds, pulses and feeds to the Chinese market. However, it also plans to introduce finished food products like white honey (marketed as “Ice Honey”), Saskatoon berries, northern wild rice, organic flour, and flax and canola oils to foreign markets. In regard to fruit crops, the company has already partnered with Prairie Berries Inc. to sell fruit spreads, toppings, syrups, chocolates and dried fruit.
Hanfood strives to be a key sourcing and trading partner with superior market intelligence, risk and trade cost mitigation, and efficiency in overall logistics. In the longer term, there is promise that Saskatchewan-grown fruit crops will be able to partner with this company to generate strong value-chains supporting improved capacity for industry expansion.